Pioneering FMCG Brand Development
Building multi-category FMCG Brand Empires—products, packaging and supply chains engineered to dominate global shelves and earn lasting customer loyalty.
Driving FMCG Empires with Relentless Passion
LEGENDARY VENTURES is an operator-led FMCG studio based in Dubai, led by founders Johannes and Alireza. We are driven by a genuine passion for building multi-category FMCG Brand Empires — food and household essentials designed to improve everyday life through healthier choices, reduced waste, and better consumer experiences. We believe great FMCG should be accessible, thoughtfully designed, and genuinely useful in people’s daily routines. By combining deep product craft, direct supplier partnerships, omnichannel execution across marketplaces and retail, and an investment mindset, we create brands that earn trust, win shelf space, and scale to global shelves.
Our Brands
Built for Global Shelves
FMCG brands designed to support healthier living, reduce waste, and elevate the everyday consumer experience.
MAGIC FRUIT
MAGIC FRUIT brings joy back to snacking. Made from real fruit and designed for simplicity, it delivers bold flavor, clean ingredients, and convenient formats — a better-for-you snack that fits naturally into everyday life for all ages.
Ritual Leaf
Ritual Leaf reimagines ancient rituals for modern lifestyles. Focused on quality, sourcing, and experience, the brand turns everyday moments into intentional rituals — delivering premium taste, consistency, and a calmer, more mindful consumer experience.
KINDLY
KINDLY is built around a simple idea: everyday nutrition should feel approachable, transparent, and human. With thoughtfully formulated products and clean, modern design, KINDLY makes healthier daily routines easier — without overcomplication or compromise.
